1969 Astin Mini

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The Mini was marketed under BMC’s two main brand names, Austin and Morris, until 1969, when it became a marque in its own right.[17] The Morris version was known to all as “the Mini” or the “Morris Mini-Minor”. This seems to have been a play on words: the Morris Minor was a larger, well known and successful car that continued in production, and minor is Latin for “lesser”, so an abbreviation of the Latin word for “least” – minimus – was used for the new even smaller car. One name proposed for the almost identical Austin version was Austin Newmarket, but it was sold as the Austin Seven (sometimes written as SE7EN in early publicity material – with the ‘7’ using the letter V rotated anti-clockwise so it approximated the number 7), which recalled the popular small Austin 7 of the 1920s and 1930s.

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